| Título | Dulux invites London and Amsterdam to connect through colour |
| Agencia |
MullenLowe UK
|
| Campaña |
Let's Colour
|
| Anunciante |
AkzoNobel
|
| Marca |
Dulux
|
| Fecha de primera difusión/publicación |
2018 / 6
|
| Sector Empresarial | Pinturas, tratamiento de madera, brochas, pegamentos y adhesivos
|
| Sinopsis | Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks to push the boundaries in digital out of home (DOOH) advertising. |
| Filosofía | Dulux believes that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways. |
| Problema | Colour and technology have the power to bring people together. This is especially important today. |
| Resultado | This campaign harnesses the power of digital out of home technology to unite people through colour by connecting the cities of London and Amsterdam like never before. |
| Medio |
Billboard
|
| Mercado | Países Bajos |
| Director de publicidad |
Henrique Striker
|
| Director de publicidad |
Kim Potters
|
| Business Director |
Will Dixon
|
| Director de cuentas |
Charlotte Brookes
|
| Responsable de cuentas de agencia |
Sam Dixon
|
| Ejecutivo de cuentas |
Jennifer Bates
|
| Strategist |
Bruno Carramaschi
|
| Responsable de la creación |
Jose Miguel Sokoloff
|
| Director ejecutivo de creación |
Mark Elwood
|
| Director creativo |
Alex Okada
|
| Director artístico |
Felipe Mazzoni
|
| Responsable de conceptos / redactor |
Bernard Burton
|
| Productor de la productora |
Phoebe Robertson
|
| Diseño digital |
Kaymi Lim
|
| Diseño digital |
Vanja Spremo
|
| Productor digital |
DOOH.com
|
| Director medios comunicación |
Ocean Outdoor
|
