Título | Tillamook - Visual Identity System |
Brief | A heritage-inspired wordmark conveys a touch of nostalgia. Its bold use imparts a fresh modernity. The Morning Star ship, a historic symbol of innovation, is redrawn and liberated. Reimagined as a barn-top weathervane, it now provides a meaningful link between the past and the today’s continuing farmer-focus. The packaging design system has a consistent architecture and color system, creating impact and easy navigation at shelf. The tonal barn roof stages the wordmark, icon and variant story. |
Agencia |
Turner Duckworth
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Campaña |
Tillamook - Visual Identity System
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Anunciante |
Tillamook Country Creamery Association
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Marca |
Tillamook
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Posted | Noviembre 2019 |
Sector Empresarial | Productos lácteos y huevos
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Sinopsis | With over 100 years of local heritage, Tillamook is a beloved icon in the Pacific Northwest, USA. National expansion, product innovation and an increasingly competitive landscape prompted the most significant redesign in 60+ years. The challenge, to unite an array of offerings within a timeless, cohesive system that would make an entrance in new markets and allow for new product offerings while staying true to its roots. A wordmark inspired by history, an icon to celebrate the unique Morning Star story, and a bold approach to system design that conveys flavor, variety and modernity at every turn. |
Medio |
Identidad corporativa
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Director creativo |
Jamie McCathie
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Design Lead |
Nicole Jordan
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Implementation Director |
Liisa Turan-Walters
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Implementation Designer |
Sara Scanlan
|
Lettering |
Jeremy Mickel
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Responsable de conceptos / redactor |
Colin Corcoran
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Fotógrafo |
Maren Caruso
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Agency Director of Production |
Craig Snelgrove
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Lead Production Artist |
Jeff Ensslen
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Director de cuentas |
Sam Brown
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