Título | Justino |
Agencia | Leo Burnett Madrid |
Campaña | Christmas lottery 2015 |
Anunciante | Loterías Y Apuestas Del Estado |
Marca | Loteria De Navidad |
Fecha de primera difusión/publicación | 2015 / 11 |
Sector Empresarial | Lotería y juegos de azar |
Sinopsis | Since 1892 the Spanish Christmas Lottery launch campaign has been a national tradition. This year’s campaign features the heart-warming story of Justino, a lonely night watchman in a mannequin factory. To occupy his nights, Justino poses mannequins around the office for the enjoyment of the daytime workers – holding a cake for a woman’s birthday, participating in an office joke and setting up holiday decorations. One day, Justino learns that the daytime factory workers have won the Christmas lottery. Feeling left out, he goes about his day. But when he arrives at work, there is a surprise waiting for him. |
Medio | Interactivo |
Duración | |
Productora | Passion Pictures |
Productora | BLUR Films |
General Creative Director | Juan García-Escudero |
Director ejecutivo de creación | Jesús Lada |
Digital Creative Director | Iñaki Martí |
Supervisora creativa | Ignacio Soria |
Supervisora creativa | Arturo Benlloch |
Director artístico | Ignacio Soria |
Director artístico | Zarik Ahuir |
Director artístico | Javier Lopez Canle |
Director artístico | Sergio Garcia |
Responsable de conceptos / redactor | Arturo Benlloch |
DIRECTOR DE SERVICIO AL CLIENTE | Ricardo Del Campo |
Responsable de cuentas de agencia | Sara Cubillo |
Ejecutivo de cuentas | Jesus Alvarez |
Director Digital | Tania Cavada |
Ejecutivo de cuentas | Sandra Aran |
Technology Department | Víctor Moreno |
Technology Department | Horacio Panella |
Technology Department | Luis Marcano |
Productor de la agencia | Nico Sanchez |
Productor de la agencia | Esther García |
Productor de la productora | Against all odds |
Productor ejecutivo | Mario Forniés |
Productor de la productora | Pablo Garcia |
Post Production Coordinator | Tamara Diaz |
Realizador | Passion |