| Título | Play My Tweet |
| Agencia | BBDO New York |
| Campaña | Play My Tweet |
| Anunciante | Foot Locker |
| Marca | Foot Locker |
| Posted | Abril 2016 |
| Sector Empresarial | Otros |
| Sinopsis | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
| Medio | Otros |
| Duración | |
| Montaje | MacKenzie Cutler |
| Responsable de la creación | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Chris Beresford-Hill |
| Director ejecutivo de creación | Dan Lucey |
| Director artístico | Martins Zelcs |
| Responsable de conceptos / redactor | Bryan Stokely |
| Director of Integrated Production | David Rolfe |
| Associate Director of Digital Production | Joe Croson |
| Event | Olivia Boutcher |
| Interactive producer | Eric Bloom |
| Director de proyectos | Michael Gentile |
| Responsable de cuentas de agencia | Troy Tarwater |
| Responsable de cuentas de agencia | Janelle Van Wonderen |
| Responsable de cuentas de agencia | Nick Robbins |
| Responsable de cuentas de agencia | Samuel Henderson |
| Digital Strategist | Rhys Hillman |
| Productora | The Kitchen |
| Realizador | Law Chen |
| Director de fotografía | Jon Chen |
| Productor ejecutivo | Renee Haar |
| Productor delegado | Jonathan Hsu |
| Event | Keith Vogelsong |
| Montador | Nick Divers |
| Productor ejecutivo | Sasha Hirschfeld |
| Música | Cameron Thompkins |