Título | Play My Tweet |
Agencia | BBDO New York |
Campaña | Play My Tweet |
Anunciante | Foot Locker |
Marca | Foot Locker |
Posted | Abril 2016 |
Sector Empresarial | Otros |
Sinopsis | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
Medio | Otros |
Duración | |
Montaje | MacKenzie Cutler |
Responsable de la creación | David Lubars |
Responsable de la creación | Greg Hahn |
Director ejecutivo de creación | Chris Beresford-Hill |
Director ejecutivo de creación | Dan Lucey |
Director artístico | Martins Zelcs |
Responsable de conceptos / redactor | Bryan Stokely |
Director of Integrated Production | David Rolfe |
Associate Director of Digital Production | Joe Croson |
Event | Olivia Boutcher |
Interactive producer | Eric Bloom |
Director de proyectos | Michael Gentile |
Responsable de cuentas de agencia | Troy Tarwater |
Responsable de cuentas de agencia | Janelle Van Wonderen |
Responsable de cuentas de agencia | Nick Robbins |
Responsable de cuentas de agencia | Samuel Henderson |
Digital Strategist | Rhys Hillman |
Productora | The Kitchen |
Realizador | Law Chen |
Director de fotografía | Jon Chen |
Productor ejecutivo | Renee Haar |
Productor delegado | Jonathan Hsu |
Event | Keith Vogelsong |
Montador | Nick Divers |
Productor ejecutivo | Sasha Hirschfeld |
Música | Cameron Thompkins |