|Título||Play My Tweet|
|Agencia||BBDO New York|
|Campaña||Play My Tweet|
|Sinopsis||NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter.|
|Responsable de la creación||David Lubars|
|Responsable de la creación||Greg Hahn|
|Director ejecutivo de creación||Chris Beresford-Hill|
|Director ejecutivo de creación||Dan Lucey|
|Director artístico||Martins Zelcs|
|Responsable de conceptos / redactor||Bryan Stokely|
|Director of Integrated Production||David Rolfe|
|Associate Director of Digital Production||Joe Croson|
|Interactive producer||Eric Bloom|
|Director de proyectos||Michael Gentile|
|Responsable de cuentas de agencia||Troy Tarwater|
|Responsable de cuentas de agencia||Janelle Van Wonderen|
|Responsable de cuentas de agencia||Nick Robbins|
|Responsable de cuentas de agencia||Samuel Henderson|
|Digital Strategist||Rhys Hillman|
|Director de fotografía||Jon Chen|
|Productor ejecutivo||Renee Haar|
|Productor delegado||Jonathan Hsu|
|Productor ejecutivo||Sasha Hirschfeld|
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