|Título||Jimmy Dean’s 50th Anniversary (Film Case)|
|Agencia||Ogilvy & Mather|
|Campaña||Jimmy Dean’s 50th Anniversary|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Carne fresca, salchichas,|
|Filosofía||1969 was a big year for America, but it was an even bigger year for breakfast. Jimmy Dean introduced better quality sausage. To celebrate that, we’re hijacking other famous 50ths throughout the year to both honor them and remind everyone that we were there too. For the two biggest anniversaries, we recreated iconic photos so we could extend the scene and have someone actually eating Jimmy Dean during this amazing milestone. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. By matching the camera angle of the actual photo, we were able to seamlessly extend the moment making it feel as authentic as possible. Sandro and his team did hundreds of hours of research on set design, wardrobe, hair styles and equipment to ensure every little detail was period correct. The result was a pair of images that pay homage to history while celebrating Jimmy Dean’s 50th anniversary in a new, unexpected way. The final spreads were featured in TIME and Rolling Stone magazine. The goal of our campaign is to remind people in as many surprising ways as possible that 1969 changed America and breakfast forever.|
|Medio||Prensa y publicaciones|
|Media Agency||Mindshare Chicago|
|Media Planner||Kelsey Alexander|
|Media Planner||Kate Franzen|
|Media Planner||Nate Burstein|
|Jefe de cuentas||Jordan Hallmark|
|Jefe de cuentas||Matt Smith|
|Director de cuentas||Adam Legrand|
|Director de cuentas||Christina Marion|
|Director de cuentas||Francesca Lee|
|Planning Director||Katie Sheeran|
|Planificador de cuentas||Haley Kabus|
|Business Director||James Hidden|
|Responsable de la creación||Joe Sciarrotta|
|Director ejecutivo de creación||David Hernandez|
|Director ejecutivo de creación||Chris Turner|
|Director ejecutivo de creación||Dave Metcalf|
|Director creativo||Pat Seidel|
|Director creativo||Chris Rose|
|Director creativo adjunto||Olen Amelia|
|Productor ejecutivo agencia||Mike Diedrich|
|Productor de la agencia||Jenn May Rosen|
|Foto / Ilustración||Work Production|
|Fotógrafo||David 'Big' Krause|
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