Carl Gonsalves
Production Director at Brave
London, United Kingdom, Reino Unido
TítuloPanasonic brings Hollywood to your Home
Agencia
Campaña Hollywood to your Home
Anunciante Panasonic
Marca Panasonic
Fecha de primera difusión/publicación
Sector Empresarial Electrónica doméstica y audiovisual
Sinopsis Brave was tasked with showcasing the performance of the brand’s newest line through bringing Hollywood into the home of film enthusiasts and occasional cinema-goers, alike. In collaboration with Framestore Pictures, Brave created the film under the directorial eye of the production company’s recent signing, The Directors Duo. The VFX was produced by Framestore’s award-winning core artists, allowing the teams to create an experience sprawling four filmic genres, all shot in 4K and mastered in HDR. From a noir-ish thriller to a superhero caper complete with explosions, the 90-second film is shot in Panasonic’s signature 4K HDR, with every scene crafted to illustrate specific features of the TV’s picture quality by recreating a real cinematic experience. The campaign launches via online and in-store TV screens today throughout New Zealand, UK and Europe. 30” and 15” TVCs will also premier today in New Zealand.
Filosofía The concept takes the form of a trailer-esque film for the ‘greatest movie you’ll never see’.
Medio Televisión
Duración
Productora
Director creativo
Director creativo
Business Director
Director of Production Operations
Realizador
Realizador
Productor
Productor ejecutivo
VFX Producer
Música
Marketing Communications Manager

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