|Título||Panasonic brings Hollywood to your Home|
|Campaña||Hollywood to your Home|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Electrónica doméstica y audiovisual|
|Sinopsis||Brave was tasked with showcasing the performance of the brand’s newest line through bringing Hollywood into the home of film enthusiasts and occasional cinema-goers, alike. In collaboration with Framestore Pictures, Brave created the film under the directorial eye of the production company’s recent signing, The Directors Duo. The VFX was produced by Framestore’s award-winning core artists, allowing the teams to create an experience sprawling four filmic genres, all shot in 4K and mastered in HDR. From a noir-ish thriller to a superhero caper complete with explosions, the 90-second film is shot in Panasonic’s signature 4K HDR, with every scene crafted to illustrate specific features of the TV’s picture quality by recreating a real cinematic experience. The campaign launches via online and in-store TV screens today throughout New Zealand, UK and Europe. 30” and 15” TVCs will also premier today in New Zealand.|
|Filosofía||The concept takes the form of a trailer-esque film for the ‘greatest movie you’ll never see’.|
|Director creativo||Liam Fenton|
|Director creativo||Colin Jones|
|Business Director||Stefan Kann|
|Director of Production Operations||Carl Gonsalves|
|Productor ejecutivo||David Hay|
|VFX Producer||Chris Gray|
|Marketing Communications Manager||Gabor Szegner|
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