Neuroth - "Concert Hearing Test"

FCB Zurich

FCB Zurich Zurich, Suiza

Premios

7201

Marca: Neuroth
País: Austria

Anunciante: Neuroth AG

Título	Concert Hearing Test
Agencia	FCB Zurich
Campaña	Concert Hearing Test
Anunciante	Neuroth AG
Marca	Neuroth
Posted	May 2015
Sector Empresarial	Electrónica doméstica y audiovisual
Sinopsis	According to the World Health Organization, hearing loss affects nearly 360 million people globally. Unfortunately, the testing and diagnosis of hearing loss isn’t very high on the list of priorities when it comes to people’s health. In fact, most people often don’t even know they’re struggling to hear. To help more people hear more clearly, advertising agency FCB Zurich and Neuroth, an Austrian hearing-aid company, created the “Hearing Test Concert,” a live, classical music event featured Beethoven’s 5th symphony played by a renowned orchestra. The difference between this event and a normal night at the local philharmonic was that the music itself was specifically arranged to simulate the high-and-low frequencies and loud-and-silent parts of a traditional hearing test. During the concert, some attendees discovered there were certain parts of the symphony they couldn’t properly hear so at intermission, participants were given the opportunity to have a personal consultation with on-site Neuroth audiologists. The campaign was a huge success for Neuroth. In just one day, 1,100 people voluntarily took a hearing test.
Medio	Web Film
Duración	120 seconds
Realizador	Levente Paal
Productor	Nina Wirth
Productor	Stefan Fraefel
Director ejecutivo de creación	Dennis Lück
Director artístico	Marcin Baba
Responsable de conceptos / redactor	Sören Schröder
Director artístico	Flavio Meroni
Responsable de conceptos / redactor	Mateo Sacchetti
Montador	Manuela Tappe
Director de cuentas	Marie-Theres Ott
Jefe de cuentas	Mark Becher