| Título | Gold Chain |
| Agencia | BBDO New York |
| Campaña | Gold Chain |
| Anunciante | Mars, Inc. |
| Marca | Snickers Ice Cream |
| Fecha de primera difusión/publicación | 2018 / 6 |
| Sector Empresarial | Helados |
| Lema | Summertime Satisfaction |
| Sinopsis | Men’s jewelry isn’t the most traditional way to present long copy. But social video isn’t a traditional way to consume content. To ensure we cut through and captured our audience’s attention in the crowded social landscape while delivering the client’s message (that despite being the perfect cold treat for hot summer days, Snickers Ice Cream Bars traditionally aren’t top of mind for consumers in the frozen treat category) we created a fun and slightly absurd twist on the familiar summertime scene of a family beach vacation. The result was a whole new take on the |
| Medio | Televisión |
| Duración | |
| Director ejecutivo de creación | Gianfranco Arena |
| Director ejecutivo de creación | Peter Kain |
| Associate Creative Director/Copywriter | Austin Mankey |
| Associate Creative Director/Art Director | Mike Motch |
| Realizador | David Shafei |
| Productora | World War Seven |
| Account Management Team | Kirsten Flanik |
| Account Management Team | Susannah Keller |
| Account Management Team | Tani Corbacho |
| Account Management Team | Danee Fields |
| Director of Integrated Production | David Rolfe |
| Group Executive Creative Director | Amy Wertheimer |
| Productor ejecutivo | Anthony Curti |
| Productor ejecutivo | Ross Vinstein |
| Productor delegado | Michael Mitchell |
| Montador | Brendan Hogan |
| Montaje | Mackcut |
| Sound Engineer | Sam Shaffer |
| Visual FX | Eight VFX |
| Responsable de la creación | David Lubars |
| Responsable de la creación | Greg Hahn |
| Editorial Company Executive Producer | Gina Pagano |
| Flame Artist | Keigo Tanaka |
| Flame Artist | Nyamekye Morgan |
| Flame Artist | Julien Aucouturier |
| Group Planning Director | Annemarie Norris |
| Planning Director | Christina Stoddard |
| Planning Director | Dexter Blumenthal |
| Director de proyectos | Amy Orgel |
| VFX Executive Producer | Abby Daniels |
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