Sonia Gonçalves
Director de cuentas at FCB Lisbon
Lisbon, Portugal
TítuloACA-M - Hangman - I love u
Campaña Hangman
Anunciante ACA-M
Marca ACA-M - Drivers safety association
Fecha de primera difusión/publicación
Sector Empresarial Seguridad Vial
Sinopsis Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.”
Medio Prensa y publicaciones
Director creativo
Director artístico
Responsable de conceptos / redactor
Director de cuentas

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