Sonia Gonçalves
Director de cuentas at FCB Lisbon
Lisbon, Portugal
Campaña Excuses
Anunciante Associação Portuguesa de Apoio à Vítima
Marca APAV – Portuguese Association for Victim Support
Fecha de primera difusión/publicación
Sector Empresarial Violencias domésticas, agresiones sexuales
Sinopsis “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay atention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true.
Filosofía For most women, the excuses are always the same. Report the real aggressor. Report domestic violence.
Problema Domestic violence
Medio Prensa y publicaciones
Director artístico
Director creativo
Responsable de conceptos / redactor
3D Studio
Director de cuentas

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