Mark Ridout
Unconventional Creative at Mark Ridout Photography and Digital Imaging
Toronto, Canada Area, Canadá
TítuloBred to be huge...
Agencia
Campaña Change for Chickens
Anunciante World Animal Protection
Marca Change for Chickens
Fecha de primera difusión/publicación
Sector Empresarial Alimentos para el ganado
Sinopsis Chickens are the most-farmed animal on the planet, with 60 billion being raised every year and nearly 40 billion of them in low-welfare industrial farms. World Animal Protection launched a global campaign to improve the lives of meat chickens. The goal of the campaign sought commitments from global food retailers that would improve the lives of 10 billion chickens by 2020 – to give chickens more space and natural light, provide features that allow them to perform natural behaviours such as perching and dust-bathing, and bred at a healthier, more natural growth rate. This online campaign was part of a larger campaign seeking commitments from global food retailers to improve the lives of 10 billion chickens by 2020, and resulted in Wendy’s and Burger King making that commitment.
Filosofía An advocacy campaign to get responsible consumers who are frustrated with businesses who do not consider animal welfare to end the suffering of billions of animals by showing that chickens are suffering and they don't have to be.
Problema Chickens are the most-farmed animal on the planet, with 60 billion being raised every year and nearly 40 billion of them in low-welfare industrial farms. Currently, most chickens are denied space and natural light, the ability to perform natural behaviours such as perching and dust-bathing, and are bred at an unnatural growth rate.
Resultado This online campaign was part of a larger campaign seeking commitments from global food retailers to improve the lives of 10 billion chickens by 2020 and resulted in Wendy’s and Burger King making that commitment.
Medio Redes Sociales
Director creativo
Director artístico
Responsable de conceptos / redactor
Fotógrafo
3D Artist

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