Scott Carlton
Creative Director at Saatchi & Saatchi Wellness
New York, Estados Unidos
TítuloSchool shooting
Campaña Take Down Gun Violence
Anunciante Concerned Citizens to Take Down Gun Violence
Marca Concerned Citizens to Take Down Gun Violence
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Lema In case of school shooting act immediately
Sinopsis On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters gave practical tips and advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create. 
Medio Prensa y publicaciones
Responsable de la creación
Director creativo
Director creativo
Responsable de conceptos / redactor

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