|Agencia||Saatchi & Saatchi Wellness|
|Campaña||Take Down Gun Violence|
|Anunciante||Concerned Citizens to Take Down Gun Violence|
|Marca||Concerned Citizens to Take Down Gun Violence|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Instituciones/Organizaciones no gubernamentales|
|Lema||In case of school shooting act immediately|
|Sinopsis||On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters gave practical tips and advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create.|
|Medio||Prensa y publicaciones|
|Responsable de la creación||Kathy Delaney|
|Director creativo||Scott Carlton|
|Director creativo||Carolyn Gargano|
|Responsable de conceptos / redactor||Scott Carlton|
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