|Agencia||Saatchi & Saatchi Wellness|
|Campaña||Recipe to End Hunger|
|Marca||Fare Share Friday|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Tiendas de gastronomía y restaurantes gastronómicos|
|Lema||A Recipe to End Hunger on the Streets of NYC|
|Sinopsis|| A radical idea in the mission to erase hunger in NYC|
Fare Share Friday is a way for all those associated with Crossroads Community, soup kitchen guests, pantry shoppers, shelter guests, food rescue volunteers, financial supporters, cooks and staff, to sit side-by-side and share with the broader community an extraordinary dinner.
In doing so, we can start to help end hunger in our community— making life better for all.
|Filosofía||This OOH and online poster utilizes the street as one of the main visual ingredients.|
|Problema||Fare Share Friday is a special event to unite the community around the mission to end hunger on the streets of New York.|
|Resultado||This poster has helped raise much-need money for the Crossroads Community Soup Kitchen and Food Pantry. Since its launch in Novermber 2016, donations have exceeded $50,000.|
|Medio||Prensa y publicaciones|
|Responsable de la creación||Kathy Delaney|
|Director creativo||Carolyn Gargano|
|Director creativo||Scott Carlton|
|Comprador de arte||Sandra Locke|
|Retouch Artist||Andrew Pickett|
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