Scott Carlton
Creative Director at Saatchi & Saatchi Wellness
New York, Estados Unidos
TítuloServers
Agencia
Campaña Recipe to End Hunger
Anunciante Crossroads Community
Marca Fare Share Friday
Fecha de primera difusión/publicación
Sector Empresarial Tiendas de gastronomía y restaurantes gastronómicos
Lema A Recipe to End Hunger on the Streets of NYC
Sinopsis A radical idea in the mission to erase hunger in NYC
Fare Share Friday is a way for all those associated with Crossroads Community, soup kitchen guests, pantry shoppers, shelter guests, food rescue volunteers, financial supporters, cooks and staff, to sit side-by-side and share with the broader community an extraordinary dinner.
In doing so, we can start to help end hunger in our community— making life better for all. 
Filosofía This OOH and online poster utilizes the street as one of the main visual ingredients. 
Problema Fare Share Friday is a special event to unite the community around the mission to end hunger on the streets of New York. 
Resultado This poster has helped raise much-need money for the Crossroads Community Soup Kitchen and Food Pantry. Since its launch in Novermber 2016, donations have exceeded $50,000.
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