Scott Carlton
Creative Director at Saatchi & Saatchi Wellness
New York, Estados Unidos
TítuloThe Thrown Out Flag 2
Agencia
Campaña The Thrown Out Flag
Anunciante Out Not Down, LGBTQ Youth Resources & Services
Marca Out Not Down
PostedMarzo 2019
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Lema All you need is love but a warm place to sleep would be nice too
Sinopsis The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare.

But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets.

We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love.

Print advertisement created by Saatchi & Saatchi, United States for Out Not Down, within the category: Public Interest, NGO.
Medio Prensa y publicaciones
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