Título | Snickers Hater Bar |
Brief | The Toronto Raptors were having a great season, but they were also attracting negative comments from rivals and "haters". Mars and its agency took tweets from the “haters” and printed them on customized Snickers bars which were sent out to the haters - literally making them eat their words. In the middle of the Toronto Raptors’ best season in franchise history, the team experienced a wave of online haters. The only explanation? The haters must be hungry. So Snickers, the official chocolate of the basketball team, took tweets and posts from haters and rivals and printed them on customized candy bars ౼ turning real time hate into hater bars and making literally eat their words. |
Agencia | BBDO Canada |
Campaña | Snickers Hater Bar |
Anunciante | MARS |
Marca | Snickers |
Posted | Noviembre 2018 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Sinopsis (Lengua original) | Sólo para suscriptores |
Medio | Redes Sociales |
Responsable de la creación | D...se Ro....to Sólo para suscriptores |
Responsable de la creación | T..d M...ie Sólo para suscriptores |
Responsable de conceptos / redactor | L...on C..i Sólo para suscriptores |
Vice President (VP) | D...k B...s Sólo para suscriptores |
Director creativo adjunto | D...k B...s Sólo para suscriptores |
Planning Director | ..m K...y Sólo para suscriptores |
Group Account Director | Ca....ne K....ur Sólo para suscriptores |
Director de cuentas | St.....ie M....ns Sólo para suscriptores |
Jefe de cuentas | J...e F...l Sólo para suscriptores |
Vice President (VP) | M..t E..s Sólo para suscriptores |
Jefe de impresión | ..m B...on Sólo para suscriptores |
Jefe de impresión | R...rt Q..n Sólo para suscriptores |
Artista de producción | J...n R...ey Sólo para suscriptores |