|Agencia||J. Walter Thompson London|
|Anunciante||National Centre for Domestic Violence|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Acciones Caritativas, fundaciones, voluntariado|
|Sinopsis|| The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’|
As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV.
|Director de publicidad||Steve Connor|
|Director ejecutivo de creación||Russell Ramsey|
|Director artístico||Andy Smith|
|Responsable de conceptos / redactor||Ryan Lawson|
|Productor de la agencia||Anna Howard|
|Director de cuentas||Emily Medhurst|
|Productor de la productora||Kate Taylor|
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