Steve Cope
Director at 2AM, London
London, Reino Unido
TítuloHouse Hunt
Agencia
Campaña House Hunt
Anunciante National Centre for Domestic Violence
Marca NCDV
Fecha de primera difusión/publicación
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’
As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. 
Medio Televisión
Duración
Productora
Director de publicidad
Realizador
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Productor de la agencia
Director de cuentas
Productor de la productora
Montador
Sonido

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