Steve Cope
Director at 2AM, London
London, Reino Unido
TítuloThe Big C
Agencia
Campaña The Big C
Anunciante World Child Cancer
Marca World Child Cancer
Fecha de primera difusión/publicación
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Lema Let's Help Even the Odds
Filosofía The idea behind the film is simple, yet powerful - two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child. In 30 seconds, the block travels towards a child in Bangladesh, transforming into an enormous crate, growing progressively bigger and bigger as it makes its journey. The goal of this striking metaphor is to bring to life the fact that, in the UK, a child diagnosed with cancer has an 80 per cent chance of survival, whereas in Bangladesh, they have only 10 per cent. 
Medio Televisión
Duración
Post Production Company
Productora
Sound Company
Director artístico
Responsable de conceptos / redactor
Director de cuentas
Realizador
Productor ejecutivo
Productor
Productor
Director de producción
Director de fotografía
Director de fotografía
Sound Designer
Offline Editing Company
Offline Editor
Visual Effects Supervisor
Postproducción
Grading
CGI

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