Becky Martin
Director at 2AM
London, Reino Unido
TítuloComic Relief Safety Video (2mn)
BriefBritish Airways needed a new in flight safety video - one that people would really pay attention to. They were also keen to raise money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information was created. The video is now being seen on board, worldwide,
Agencia
Campaña British Airways safety video
Anunciante British Airways
Marca British Airways
PostedNoviembre 2018
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis BA needed a new in flight safety video. One that people would really pay attention to. They were also keen to try and raise even more money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information and branded entertainment was created. The video is now being seen on board, worldwide, by BA’s 45M passengers and online where it’s clocked up over 9M views to date.
Medio Web Film
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Fotógrafo
Productora
Realizador
Productor de la productora
Productor de la agencia

Personas relacionadas con esta creación

Anuncios Relacionados

Crea tu Perfil Público and become a member of AdForum

Get Started