AdForum
Hervé de Clerck
Hervé de Clerck
Founder at AdForum (Maydream)
Sierre, Suiza
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Hervé de Clerck Publications

The French connection platform

25 May 2018
The French connection platform
We’ve heard a lot about Marcel, the Publicis Groupe’s technological revolution – but what exactly is it? We went along to the unveiling to find out.

5 Reasons Why the Holding Company Model is Not Broken

16 May 2018
5 Reasons Why the Holding Company Model is Not Broken
With WPP in the spotlight, what will become of agency holding companies? Here is a potential answer.

Hiding in plain sight

02 May 2017
Hiding in plain sight
How to reach consumers where they least expect it.

Hungry and Foolish

26 April 2017
Hungry and Foolish
How a small Parisian agency reinvented itself from top to bottom and proved that hunger gains.

Ten Industry Trends from the AdForum Worldwide Summit

19 October 2015
Ten Industry Trends from the AdForum Worldwide Summit
<p>The invitation-only AdForum Worldwide Summit took place in New York from October 5-9. It brought together 30 agency search consultants with 23 agency CEOs...</p>

After Publicis Omnicom Merger: Will consolidation continue?

04 November 2013
After Publicis Omnicom Merger: Will consolidation continue?
During the AdForum Worldwide Summit in NYC, the CEOs of 6 holding companies  discussed with the world’s leading pitch consultants the future of the industry and commented on the Publicis- Omnicom G...

Big Data vs. Big Idea

05 October 2013
Every year is the same: it is never the same. Our lives are chan...

Publicis/Omnicom Mega Merger : "Flying Pigs"?

28 July 2013
Publicis/Omnicom Mega Merger : "Flying Pigs"?
At the Press Conference Sunday, we heard the usual bla-bla that ...