Kellogg's - "Book Club Dippers"

Leo Burnett

Leo Burnett London, Reino Unido

5977

Marca: Kellogg's
País: Reino Unido

Anunciante: Kellogg's

Título	Book Club Dippers
Agencia	Leo Burnett
Campaña	Because Yum
Anunciante	Kellogg's
Marca	Kellogg's
Fecha de primera difusión/publicación	2016 / 9
Sector Empresarial	Cereales del desayuno
Filosofía	The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast.Launching on 26th September, the campaign will run across Facebook, YouTube, Instagram, and Twitter.Kellogg’s aims to build a carefree, cheeky spirit around their cereal through Because Yum, opening people’s minds to many simple and delicious ways to eat cereal.Kellogg’s are tapping into different snacking occasions including elevenses, after school, and the post-gym moment whilst offering up a perfect cereal-inspired snack for that occasion - be that playdate lollies, a boxset treat, or a homework half time snack.Leo Burnett London is collaborating with DigitasLBi on further social activity to support the films, including topical work that will encourage consumers to share their own snack ideas in the run up to Halloween.The ‘Because Yum’ idea was originally created by Leo Burnett Chicago, and adapted for the UK market.
Medio	Redes Sociales
Duración	17 seconds
Productora	Little Fish Films
Director creativo	Charlie Martin
Director artístico	Lewis Beaton
Responsable de conceptos / redactor	Alex Moore
Director de cuentas	Jessica Lyons
Productor de la agencia	Lisa Nicholls
Productor de la agencia	Javré Dow
Productor de la agencia	Emma Bewley
Realizador	Gus Filgate
Productor	Veronica Saez
Montador	Colin Greenall
Postproducción	Jules Stevens
SOund Design	Roundtable Films
Director de fotografía	Luke Scully
Tipógrafo	Ryan Dilley