Chris Welsby
Animation Supervisor at Passion Pictures
London, Reino Unido
Título The Boy and the Piano
Título (Lengua original)The Boy & the Piano
Agencia
Campaña The Boy & The Piano
Anunciante John Lewis
Marca John Lewis & Partners
Fecha de primera difusión/publicación 2018 / 11
Sector Empresarial Grandes almacenes, supermercados
Lema Some gifts are more than a gift
Filosofía John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
Medio Televisión
Duración
Banda Sonora ‘Your Song’ Elton John
Postproducción
Music Supervision
Montaje
Customer Director
Marketing Director
Head of Brand & Social Marketing
Senior Brand Marketing Manager
Brand Marketing Manager
Brand Marketing Manager
Senior Social Manager
Responsable de la creación
Group Executive Creative Director
Director ejecutivo de creación
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Chief Executive Officer (CEO)
Chief Production Officer
Managing Partner
Business Director
Director de cuentas
Responsable de cuentas de agencia
Executive Strategy Director
Senior Planner
Senior Producer
Assistant Producer
Productor digital
Director de proyectos
Interactive Partner
Social Media Director
Senior Content Planner
Head of Integrated Production
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Legal Counsel
Legal Counsel
Media Agency
Chief Executive Officer (CEO)
Executive Director, Head of Planning
Head of Retail
Client Business Director
Client Account Manager
Productora
Realizador
Productor ejecutivo
Productor
Director de producción
Production Assistant
Director de fotografía
Jefe de decorados
Prosthetics
Costume
Hair and Makeup
VFX Executive Producer
VFX Shoot Supervisor
VFX Shoot Supervisor
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Colorista
Sound Design, Mix and additional Music Production
Audio Producer
Montador
BTS

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