| Título | SaveLearn (Film) |
| Agencia | Sancho BBDO |
| Campaña | Save & Learn |
| Anunciante | Almacenes Éxito S. A. |
| Marca | Almacenes Éxito |
| Posted | Junio 2021 |
| Producto | Almacenes Éxito |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Sinopsis | Colombia is one of the countries with the worst proficiency of the English language and for a Colombian being able to access English classes or a good learning book is very expensive. We are the most important and biggest retail of the country, and we know besides everything, Colombians love to save. This is why we turned our promotional catalogs into our costumer’s first free basic English lesson. To make it happen, we translated more than 300 products in each catalog, almost 4,000 new words in English to learn. In every edition people could find new words and new practice exercises, and so while they save money, they also learn a new language. |
| Medio | Case Study |
| Duración | |
| President | Carlos Felipe Arango |
| Responsable de la creación | Mario Lagos |
| Responsable de la creación | Sergio León |
| Responsable de la creación | Hugo Corredor |
| Responsable de la creación | Giovanni Martinez |
| Chief Strategy Officer | Andres Mauricio Carvajal |
| Executive Vice President | Natalia Perez |
| Director ejecutivo de creación | Andrés Luque |
| Director ejecutivo de creación | Jhonny Victoria |
| Director ejecutivo de creación | Jairo Rubiano |
| Director ejecutivo de creación | Julian Lozano |
| Director creativo | Andres Garcia |
| Director creativo | Felipe González Ávila |
| Responsable de conceptos / redactor | Camila Ordóñez |
| Responsable de conceptos / redactor | Mario Betancour |
| Director artístico | Andres Garcia |
| Director artístico | Andrés-Felipe Guevara |
| Social Media Team | Melissa Rojas |
| Productor de la productora | Angela Rodriguez |
| Realizador | Juan Gómez |
| Fotógrafo | Francisco Giraldo |
| Content Producer | Daniela Sendoya |
| Motion Graphics Artist | Andrés-Felipe Guevara |
| Business Operations | Luisa Niño |
| Digital Content Director | Camilo Fajardo |
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