Marc Audrit
Directeur de la Stratégie at Hungry and Foolish
Paris, Francia
TítuloCollection Court n°1
BriefGrabbing public and media attention during the French Open at Roland Garros is a challenge. But a news story provided a solution: after the tournament, the legendary Court N° 1 was due to be destroyed as part of renovation works. Could a piece of tennis history vanish just like that? Of course not! Hence the Court N°1 Collection, featuring over 1,000 collectors’ items manufactured from recycled parts of the famous court. Proceeds were donated to Yannick Noah’s association, which helps young people integrate via tennis. All products were sold out in 48 hours.
Agencia
Campaña COLLECTION COURT N°1
Anunciante BNP PARIBAS & LA FEDERATION FRANÇAISE DE TENNIS
Marca BNP PARIBAS & LA FEDERATION FRANÇAISE DE TENNIS
PostedNoviembre 2019
Sector Empresarial Banca, finanzas, legislación y seguros
Sinopsis Catching the eyeballs of the public and the attention of the media during the French Open tournament is a daunting challenge. In order to stand out, we created a communication platform inspired by a major information: at the end of the tournament, the mythical Court N° 1 was planned to be destroyed within the framework of the renovation work that will impact the entire venue. Could such an amazing piece of history disappear just like this, destroyed by bulldozers? Of course not! Hence, we created the Collection Court N°1, featuring over 1000 collectors’ items manufactured from recycled parts coming from the famous court which were sold for the benefit of Yannick Noah’s association which helps the integration of young people via tennis. Chairs recycled from the stands, tarpaulins transformed into bags, hourglasses filled with clay: all products were sold out within 48 hours! When history builds the future, magic happens.
Problema BNP Paribas is one of the most important sponsors of tennis at the global level for over 40 years. Beyond just “badging” tennis tournaments and being focused on brand visibility, the bank is truly committed to play an active role in how tennis will develop in the future and ensure it will positively impact the fans and more precisely the younger generations.Each year, the French Open (aka “Roland-Garros”) held in June in Paris, is the tipping point of their Tennis program.
Medio Case Study
President
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de cuentas de agencia
Director de proyectos
Planificador estratégico

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started