Keith Weed

Keith Weed

Chief Marketing and Communications Officer at Unilever
London, Reino Unido

Sumario

Keith Weed has served as Unilever’s Chief Marketing and Communications Officer since 2010, aiming to double the size of the company’s business while improving the company’s environmental and social impact. He brings significant personal influence to that job: he’s one of the most talked-about CMOs on Twitter, and one of the most engaging on LinkedIn, too.
Under Weed’s leadership, 2016 saw Unilever continue its record of innovative online engagement, with campaigns like #100PorCientoTu targeting the U.S.
Latino population and Dove’s #MyBeautyMySay, supporting a woman’s right to her own definition of beauty. The company also launched their “Bright Future” campaign, promoting their brands’ social
benefit work.
(Source Forbes)

Positions

Chief Marketing and Communications Officer
Unilever
March 2010 - Presente (9 years 1 month)
As Chief Marketing and Communications Officer, I’m a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.

My responsibilities are aligned to support Unilever’s vision: to double the size of our business while reducing its environmental footprint and increasing positive social impact. I see sustainability as a driver of consumer-led profitable growth. I led the creation of the Unilever Sustainable Living Plan and proactively pioneer new ways of integrating sustainability into our business.
Non Executive Director
Sun Products Corporation
2008 - 2016 (8 years)
Head of Global Homecare & Hygiene
Unilever
April 2005 - March 2010 (4 years 11 months)
Executive Vice President of Unilever Plc
Non Executive Director, Vice Chairman
Duchy Originals Limited
January 2005 - March 2010 (5 years 2 months)
President
London, Reino Unido
January 2003 - January 2006 (3 years)
Executive Chairman
Elida Faberge (Group Unilever)
January 2001 - April 2005 (4 years 3 months)

Formación

University of Liverpool

1980 - 1983 (3 years)

Asociaciones

Advertising Association, LONDON

Vice President
January 1999 - January 2005 (6 years)

World Economic Forum

Chairman, Consumer Industry Board

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