Título Tokyo Stadium
Agencia
adam&eveDDB
Campaña
WeThe15
Anunciante
International Paralympic Committee
Marca
International Paralympic Committee
Fecha de primera difusión/publicación
2021 / 8
Sector Empresarial Cultura, ocio y deporte
Filosofía The movement, #WeThe15, takes its name from the 15% of the global population who have a disability: the world’s largest marginalised group forgotten by the inclusivity agenda. For these 1.2 billion people, access to basic human rights such as healthcare, education and employment, are at best limited and at worst non-existent, making it harder for people with disabilities to live, work, thrive, or even survive.
Medio
Billboard
Duración 111 seconds
Responsable de la creación
Richard Brim
Campaign Creative Team
Edward Usher
Campaign Creative Team
Xander Hart
Social Director
Sophie Chaytor-Grubb
Social Media Manager
Matthew Osbourne
Creative Technology Director
Hash Milhan
Agency producers
Rebecca Holt
Agency producers
Hannah Needham
Integrated Assistant Producer
Richard Bailey
Senior Project Manager
Alice Southam
Strategy Director
Claire Strickett
Senior Planner
Sarah Benson
Joint CEO
Mat Goff
Managing Partner
Polly Dedman
Business Director
Louis Lunts
Director de cuentas
Charlie Simpson
Director de cuentas
Charlotte Ellison
Director de cuentas
Rosie Snowball
Director de cuentas
Pablo Arango
Responsable de cuentas de agencia
Irina Patrichi
Head of Communications
Phil Dorward
Brand Campaigns Coordinator
Elliot Forward
Digital Partnerships Manager
Mariel Avalos
Diseñador
Tanja Aurand
Brand Campaigns Assistant
george doman
Campaign Consultant
Dana Robinson-Slote
Head of Partnership Services
Nael Ogden-Smith
Partnership Services Manager
Kiriah Crane
Partnership Services Manager
Fiona S
IPC Board Member
Juan-Pablo Salazar
Broadcasting Rights Manager
Daphne Chan
Design agency
Pentagram
Managing Partner
Harry Pearce
Diseñador gráfico
Johannes Grimmond
Graphic Designer and Animator
Tom Walker
Producción
Daren Howells
Diseñador gráfico
Romilly Winter
Diseñador gráfico
Richard Clarke
Director de proyectos
Tiffany Fenner
Director de proyectos
Jane Kemp
Global Creative Director
Laura Rogers
