Título | Lexus TIME Magazine Coming Home Spot |
Agencia | Team One |
Campaña | A Year in Space “Coming Home” |
Anunciante | Lexus |
Marca | Lexus |
Posted | Septiembre 2016 |
Sinopsis | After a record-breaking 340 days in space, astronaut Scott Kelly is home safe, with an exciting livestream of the landing broadcast on TIME.com from “A Year in Space” presenting sponsor Lexus. "Lexus models, including the all-new RX, offer advanced safety and technology features, allowing this partnership with TIME to reach an engaged, culturally savvy audience in a contextually relevant way. A safe return home is something Lexus can connect to, making the TIME live stream sponsorship a natural fit." (Brian Bolain, general manager, Lexus product and consumer marketing.) Lexus and Team One created a custom video exclusively for the partnership – which ran as an introduction to the livestream – featuring footage from other historical space homecomings. The spot is not only contextually relevant, but also ties an emotional link between Scott Kelly’s return home and the safety features of the RX. A voiceover states, “While others keep our astronauts safe, we’ll help take care of our future astronauts” touting the all-new Lexus RX as “the official luxury crossover of getting home safe.” |
Medio | Web Film |
Duración | |
Producción musical | Butter Music & Sound |
Agency | Team One |
Director creativo adjunto | Amanda Abrams |
Business Affairs | Janet Anderson |
Product Specialist | Doug Rosenfeld |
Director del grupo de creación | Craig Crawford |
Director creativo | J T |
Director creativo | Wendy Leicht |
Productor | Reilly Park |
Responsable de la creación | Chris Graves |
Director of Product Information | Robert Johnson |
Director de proyectos | Rosheila Robles |
Director de cuentas | Amy Oars |
Jefe de cuentas | Jay Thongnop |
Ejecutivo de cuentas | Kellen Laker |
Productor ejecutivo | Sam Walsh |
Productora | LOOKER Content |
Director/DP | Roman Jakobi |
Executive Creative Producer | Eden Tyler |
Productor | Stephanie Marshall |
Editorial Company | Team One Multimedia |
Productor ejecutivo | Bryan Cook |
Montador | Mark Sanders |
Assistant Editor | Sergio Maggi |
Post Producer | Gina Grosso |
VFX Supervisor | Robert Johnston |
2D VFX | David Audelo |
Colorista | Adolfo Martinelli |
Productor ejecutivo | Annick Mayer |
Productor ejecutivo | Marcus Nelson |
Arreglista | Joel Dean |
Arreglista | Andrew Sherman |
MUSIC Artist | Diddy ft. Skylar Grey |
Voiceover | Maurice LaMarche |
Estudio de grabación | Juice Studios |
Sound Mixer | Bob Germore |