| Título | World Upside Down |
| Título (Lengua original) | #WorldUpsideDown |
| Brief | For people with sight loss, Covid-19 turned their world upside down. With social distancing rules and new shop layouts, navigating public spaces became almost impossible. We wanted to raise awareness of the issue and push for change to help the BPS community.The #WorldUpsideDown campaign took the iconic Piccadilly Lights site, Europe’s largest digital billboard and turned the ads upside down to highlight the problem. We teamed up with some of the world’s biggest brands who donated to land a place on the billboard, raising much needed funds for the RNIB at a critical time.We turned social media upside down with our campaign hashtag trending on Twitter and reaching 77% of the UK.Crucially, it became one of the most tweeted topics by MP’s that week. Leading the government to change its policy so people with sight loss could be guided by someone outside of their household again. |
| Agencia |
T&Pm
|
| Campaña |
World Upside Down
|
| Anunciante |
Royal National Institute of Blind people (RNIB)
|
| Marca |
RNIB
|
| Posted | Enero 2021 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales
|
| Sinopsis | The Royal National Institute of Blind People is a UK charity offering information, support and advice to almost two million people in the UK with sight loss |
| Medio |
Interactivo
|
| Strategist |
Katherine O
|
| Strategist |
Ed Davenhill
|
| Director ejecutivo de creación |
Yan Elliott
|
| Director ejecutivo de creación |
Micky Tudor
|
| Director creativo |
Angus Vine
|
| Miembro del equipo creativo |
Hayley Hammond Hammond
|
| Miembro del equipo creativo |
Dan Dehlavi
|
| Miembro del equipo creativo |
Adam Jackson
|
| Creative Producer |
Joseph Tomlinson
|
| Business Director |
Benedict Pringle
|
| Ejecutivo de cuentas |
Freddie Chambers
|