Betfair - "Decimals"

Leo Burnett

Leo Burnett London, Reino Unido

4199

Marca: Betfair
País: Reino Unido

Anunciante: Paddy Power PLC

Título	Decimals
Agencia	Leo Burnett
Campaña	The Betfair Exchange
Anunciante	Paddy Power PLC
Marca	Betfair
Fecha de primera difusión/publicación	2019 / 8
Sector Empresarial	Juegos, apuestas y casinos en línea
Filosofía	Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange.
Medio	Televisión
Duración	30 seconds
Client Partner	Liam Hopkins
Director de cuentas	Ruth Stasiak
Responsable de cuentas de agencia	Matthew Smith
Brand Director	Stephen Mault
Responsable de conceptos / redactor	Blake Waters
Director creativo	Luke Boggins
Director creativo	Dan McCormack
Responsable de la creación	Chaka Sobhani
Director artístico	Steve Robertson
Productor de la agencia	Sid Daffarn
Planner Director	Ben Felton
Diseñador	Paul Brandreth
Fotógrafo	Levon Bliss
Realizador	Martin Werner
Media Agency	MediaCom
Actor /Celebridad	Clive Owen