Título | Business Woman |
Agencia | Arrivals + Departures |
Campaña | PTSD |
Anunciante | Mental Health Foundation of Nova Scotia |
Marca | Mental Health Foundation of Nova Scotia |
Fecha de primera difusión/publicación | 2018 / 2 |
Sector Empresarial | Seguridad pública, salud e higiene |
Lema | PTSD isn't always born on a battlefield. |
Sinopsis | PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD. |
Medio | Prensa y publicaciones |
Director creativo | Shawn King |
Director artístico | Jeffrey Simpson |
Responsable de conceptos / redactor | David Sullivan |
Director de cuentas | Jennifer Sutherland |