Mouvement du Nid - "Girls of Paradise"

McCann Paris

McCann Paris Neuilly sur Cedex, Francia

9502

Título	Girls of Paradise
Brief	Radio commercials formed part of a larger campaign raising awareness of the violence inflicted on prostitutes. At its core was a website for a fake escort service called Girls of Paradise. All the girls on the site were thinly disguised versions of actual murder victims. The radio ads featured would-be clients contacting the service, only to be told the girl they wanted to see was either dead or seriously injured, often at the hands of her pimp. Abolish prostitution and stop the violence.
Agencia	McCann Paris
Campaña	Girls Of Paradise
Anunciante	Mouvement du Nid
Marca	Mouvement du Nid
Posted	Noviembre 2016
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	The Mouvement du Nid is a nonprofit organization involved in the fight against prostitution and helps prostitutes escape a system that ultimately destroys them.
Medio	Radio
Producción de sonido	Capitaine Plouf
Director ejecutivo de creación	Riccardo Fregoso
Director ejecutivo de creación	Julien Chiapolini
Responsable de conceptos / redactor	Gilles Ollier
Director artístico	Christophe Rambaux
Chief Executive Officer (CEO)	Bruno Tallent
Consultant	Coline Dechelette
Comprador de arte	Véronique Leblanc
Comprador de arte	Delphine Devaux
Productor de la agencia	MRM
Montador	Mickaël Vo y Phong
Montador	Nicolas Gras
Postproducción	Caroline de Genis
Postproducción	Isabelle Créchet