Kathy Van Looy
PR Director at FamousGrey
Groot-Bijgaarden, Bélgica
TítuloSunset
Agencia
Campaña #NoLimitsAtHome
Anunciante Proximus
Marca Proximus
Fecha de primera difusión/publicación
Sector Empresarial Servicios de telefonía móvil, WAP
Sinopsis To keep spirits up after 7 weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at the seaside. Since the beginning of confinement, Belgians have not been able to visit their favorite place in the country, where so many memories are made. Thanks to Proximus and the ecosystem SILK they were able to watch the sunset on national television on Thursday evening as a reward for their dedication to staying home.
Filosofía This initiative by Proximus was developed by the ecosystem SILK, led by creative agency FamousGrey, digital agency Prophets and media agency Maxus, and is part of the #NoLimitsAtHome campaign, which encourages Belgians to think beyond the limits of their home. The idea was immediately supported by DPG Media and IP, two of Belgium’s biggest media companies. Visit Oostende also contributed to the video by facilitating filming the sunset. Around 9 pm on Thursday 30th of April, programs on Belgians biggest commercial channels RTL and VTM were interrupted to broadcast the sunset at the Belgian coast. The 90 seconds of pure zen were also shown on Facebook and Instagram live. This way, a great number of Belgians were reached with this magical moment. Of course, this was an emotional moment as Belgians from all generations made beautiful memories there. Now that they can’t visit to make new ones, they miss their beloved coast. Proximus wanted to encourage them this way to hang in there! Proximus already motivated Belgians to share their creative endeavors at home with the campaign and online platform #NoLimitsAtHome. Homes were being transformed into yoga studios, concert halls and classrooms. Proximus took things a step further by bringing the famous sunset at the Belgian coast into people’s living rooms and proved yet again that there truly are no limits at home during confinement. From now on, our home is also a beachbar and a seaside apartment.
Medio Televisión
Duración
Banda Sonora Lost Frequencies « The sun is shining » / Sean D’hondt « ordinary »
Director de publicidad
Director de publicidad
Director de publicidad
Agency
Director ejecutivo de creación
Strategy Director
Miembro del equipo creativo
Miembro del equipo creativo
Account Management Team
Account Management Team
Account Management Team
Digital Project Manager
Digital Project Manager
PR Director
PR manager
PR manager
Responsable de la producción
Postproducción
Montador
Sonido
Media Team
Media Team
Communication Planner
Communication Planner
Social Media Manager
DPG Media
DPG Media
Account Management
Account Management
Account Management
Director de publicidad
Director de publicidad
Director de publicidad
Productora
Productor
Productor
Additional Credit

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