| Título | Then/Now 3 |
| Agencia |
Commonwealth//McCann
|
| Campaña |
Then/Now
|
| Anunciante |
General Motors Corp.
|
| Marca |
Chevrolet
|
| Fecha de primera difusión/publicación |
2017 / 11
|
| Sector Empresarial | Automóviles
|
| Sinopsis | Then and Now PrintTo prove that Chevrolet trucks have been dependable for 100 years, we recreated actual Chevy print ads from the past, and then ran them back-to-back in print publications. The two print pieces mimicked each other exactly in terms of layout and design. On the first page was the actual Chevy print ad from the past. Then, on the very next page, was the recreation with updated imagery and copy in the same exact style and appearance — showing that Chevy trucks are just as dependable as they ever were. |
| Medio |
Prensa y publicaciones
|
| Director ejecutivo de creación |
Duffy Patten
|
| Director ejecutivo de creación |
Bob Guisgand
|
| Director creativo |
Kathy Speck
|
| Director creativo |
Andy Ozark
|
| Director creativo adjunto |
Erik Bjorklund
|
| Director creativo adjunto |
Andrew Bouwkamp
|
| Director de cuentas |
Bill Wilt
|
| Director de cuentas |
Bill Freed
|
| Jefe de cuentas |
Andrew Punzal
|
| Ejecutivo de cuentas |
Christie Greniner
|
| Director de proyectos |
Voytek Orlik
|
| Productor de la productora |
Sharon Miller
|
| Creative Agency |
McCann Mumbai
|
