Saurabh Dahiya
Planning Director at Impact BBDO Dubai
Emiratos Árabes Unidos
TítuloThe Boy Nobody Could See
Campaña Show Yourself
Anunciante Centrepoint
Marca Centrepoint
Fecha de primera difusión/publicación
Sector Empresarial Grandes almacenes, supermercados
Filosofía Centrepoint, the Middle East’s biggest fashion store and also the region’s most coveted fashion retail brand has launched its newest brand campaign.

Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion.
Not only does the campaign target a growing segment of the youth who constantly battle to express themselves, but cuts across a wide spectrum of audiences - especially in the region that can relate to the emotion and the lack of it. For them, fashion-confidence is a powerful ally and a response to the uncertainty.
Produced by Truffle, Beirut, and directed by Martin Stirling, the film tells the story of ‘The boy nobody could see’ and features Passenger cover ‘Let her go’ by Anna Pancaldi and Arch Birds.
Medio Televisión y Cine
Online Editior
Edit Company
Marketing Manager
Head of Marketing
General Manager
Director ejecutivo de creación
Director creativo adjunto
Agency Production
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Account Director
Account Director
Music Supervision
Edit Assistant
Jefe de decorados
Productor ejecutivo
Productor ejecutivo
Director de fotografía

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