Trina Quintos

Johnson & Johnson Digital Media Investment

Clients: Revlon, Subway, Audi, Shell, Beats by Dre, Spin Masters, Universal Music Group, Clarius Entertainment, Citizens Bank, Canon, Allianz Insurance, and Lindt Chocolate

- Management expertise across Strategy, Planning, Investment and Activation to ensure maximum
performance across holistic campaign activation
- Established industry leading client visions to build positive brand sentiment and action in a multi-
format approach (Revlon’s rebrand - Love Is On)
- Developed process materials in order to streamline deliverables, managed expectations and
maximized productivity across internal teams as well as agency partners
- Utilized industry relationships to develop 360 degree partnerships to deliver first to market multi-million dollar custom content integrations through premium and scale tactics
- Oversaw and established agency and client commitments to maximize value through a strong
understanding and proficiency in contract evaluation, business terms, intellectual property, and
media valuation
- Established GroupM rate cards to maximize value while monitoring industry trends to forecast
pricing

Client: MasterCard

- Developed, executed, and maintained Digital media plans for the MasterCard mass affluent and affluent campaigns
- Acted as direct client and partner agency contact to ensure success of media campaigns to deliver against Digital goals consisting of both awareness and acquisition objectives
- Managed, compiled, and presented Digital recommendations and post campaign analysis
- Managed and mentored team of four which included two direct Planners and two direct Assistants
- Massive understanding of performance, data and spending analytics based on development of
trending analysis and quarterly/year-long competitive reports
- Consulted client on advanced CRM practices by providing education on data collection
opportunities to elevate understanding of consumer purchase behavior

Clients: Chase Credit Cards, Emirates Airlines, Reckitt Benckiser and Darden Restaurants

- Developed and managed budgets for an integrated communications full year plan in
Broadcast, Print, Digital, and Out of Home media/promotions with both awareness and acquisition
goals
- Facilitated coordination of ten communications strategy account teams (130+ headcount) in order
to effectively execute integrated innovations with a Digital foundation
- Acted as Digital liaison between Digital/Print activation teams and communications strategy team
across the Chase Credit Cards portfolio
- Worked with planning counterparts to develop and maintain integrated sponsorships through
Broadcast, Digital, Print, and OOH media
- Developed strategy to streamline flash fare sale implementation to engage and interact with
audience, successfully decreasing cost per booking while increasing ROI
- Leveraged Print experience to extend Digital activation creating integrated solutions
- Received promotion from Assistant role based on proven skill set and client feedback

- Worked under the Associate Publisher, Executive Account Directors, and Ad Operations Director
during the launch of Food Network Magazine
- Worked with Accounting Information Systems (AIS) to input projections for entire sales staff and
assisted in issue closing
- Reviewed full book for negative edit adjacent to ads before issue went to print
- Completed RFPs and brand positioning reports for major accounts such as Kraft, Campbell Soup
Company, Procter & Gamble, GlaxoSmithKline, Unilever and Johnson & Johnson
- Compiled/tracked competitive analyses