Gemma Glover
Social at Engine UK
London, Reino Unido
TítuloEven a Dragon can Chill
Agencia
Campaña Little Chapters of Chill
Anunciante Churchill Insurance
Marca Churchill Insurance
Fecha de primera difusión/publicación
Sector Empresarial Seguros
Filosofía Churchill, working with creative agency ENGINE, has launched “Little Chapters of Chill”, a series of free audio books designed to take 4-7-year olds through mindfulness techniques, in partnership with children’s author Sue Pickford and author and podcast host Giovanna Fletcher.

Originally planned for the summer to help kids ‘chill’ in the back of the car during long summer drives, Churchill recognised the pressure parents are under trying to keep children focussed on schoolwork and entertained and brought forward the launch date of the audiobooks to help the little ones, and the big ones, chill at home instead.

“Little Chapters of Chill” are narrated by Giovanna Fletcher, host of the hit podcast “Happy Mum, Happy Baby”, and written by qualified meditation guide and author Sue Pickford, whose book “Chinglish” was named by the Guardian as one of the ‘Top Children’s Books of 2019’.

The five audiobooks, conceived by ENGINE, take the listener on fun, calming adventures with Churchie the dog. The stories are specially designed to keep children entertained, while also supporting better mental health practices through mindfulness exercises.

As Churchie meets and greets all sorts of characters, listeners are encouraged to take part in a mindfulness exercise to help them ‘chill’. From breathing exercises that help your body relax, to listening techniques to improve your awareness of the world around you – the audiobooks are both a great listen and a useful tool to calm the mind and reduce stress.
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