Título | HALF FULL |
Agencia | McCann Worldgroup Romania |
Campaña | HALF FULL |
Anunciante | Coca-Cola Company |
Marca | 46664/Coca-Cola |
Fecha de primera difusión/publicación | 2019 / 4 |
Sector Empresarial | Bebidas gaseosas |
Sinopsis | In a country where negativity is being fueled 24/7, on all channels, Coca-Cola wanted to bring people together through positivity. If no media channel was reporting on positive news, we invented a new one. The Half Full bottle is the iconic bottle, filled literally from the half up. Each bottle displayed positive news, selected by a team of journalists and PR, hijacking the negative conversation with a positive point of view. The bottles were displayed and distributed through a multi-channel campaign, samplings and a Facebook chatbot that let people personalize them with their own positive news. |
Medio | Exterior |
Duración | |
Agency | MRM//McCann |
Productora | UM Romania |
Director ejecutivo de creación | Catalin Dobre |
Director creativo | Simona Suman |
Director artístico | Corina Ionita |
Responsable de conceptos / redactor | Denisa Armasu |
Responsable de conceptos / redactor | Ioana Enache |
Director de cuentas | Amalia Jakab |
Director de cuentas | Madalina Patachia |
Director de cuentas | Andreea Sofrone |
Director de cuentas | Rocsana Marin |
Director de cuentas | Miruna Smeureanu |
Director de cuentas | Corina Rijnita |
Director de cuentas | Iuliana Nedelcu |
Director de cuentas | Andreea Cotet |
Director medios comunicación | Victor Croitoru |
Director medios comunicación | Sandina Crisiarcu |
Director medios comunicación | Dana Chitrusca |
Director medios comunicación | Oana Grigore |
Director medios comunicación | Mariana Ciobanu |
Director medios comunicación | Anca Popescu |
Director medios comunicación | Andreea Gavrilescu |
Director medios comunicación | Liliana Coman |
Director medios comunicación | Ramona Radu |
Planning Director | Andrei Florian |
PR Director | Lavinia Chican |
PR Director | Mihaela Dumitrascu |
PR Director | Maria Iordache |
PR Director | Andreea Bara |
Productor de la agencia | Tiberiu Munteanu |
Productor de la agencia | Alexandra Ionescu |
Productor de la agencia | Alex Popa |
Productora | Colorbitor |