Jon Carlaw
Strategy Director at David, Madrid
Madrid, España
TítuloStevenage Challenge
Agencia
Campaña Stevenage Challenge
Anunciante Burger King
Marca Burger King
Fecha de primera difusión/publicación
Producto Whopper
Sector Empresarial Restaurantes y comida rápida
Sinopsis If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online.
Medio Gaming
Duración
Global COO
Director ejecutivo de creación
Director ejecutivo de creación
GCD
GCD
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Director artístico
Strategy Director
Planificador de cuentas
Jr. Planner
Director de cuentas
Management Supervisor
Head of Global Production
Productor de la productora
Senior Business Affairs Manager
Director de publicidad
Global CMO
Head of Global Brand Marketing
Sr. Brand Manager of Global Marketing
Sr. Brand Manager of Global Marketing
President
Head of Marketing
Lead Marketing Communications
Director, Media
Social Media Digital Marketing
Media Marketing
Productora
Realizador
Productor ejecutivo
Agency DAVID Madrid & Miami
Global CCO & Partner Pancho Cassis
Global COO Sylvia Panico
ECD Saulo Rocha, André Toledo
GCD Fernando Pellizzaro, Jean Zamprogno
CD Fred Bosch
Copywriter Luis Giraldo, Alexander Allen, Jared Schermer
Art Director Pedro Sattin, Andres Tamayo
Head of Social Alex Sanchez
Strategy Director Jon Carlaw
Planner Stephanie Salvador
Jr. Planner Vanessa Amaral
Group Account Director Stefane Rosa
Management Supervisor Jenny Gobel
Head of Global Production Veronica Beach
Producer Marina Rodrigues
Senior Business Affairs Manager Barbara Karalis
CLIENT Burger King
Global CMO Fernando Machado
Head of Global Brand Marketing Marcelo Pascoa
Sr. Brand Manager of Global Marketing Rogelio Magaña
Sr. Brand Manager of Global Marketing Mary Toups
President, Burger King North America Chris Finazzo
Head of Marketing, North America Renato Rossi
Lead Marketing Communications Diego Suarez
Director, Media & Social Channels Jorge R. Oliveira
Social Media Digital Marketing Flavia Guetter
Media Marketing Madeline McDermott
Production Company Landia
Director Render Panic by The Movement
Executive Producer Nico Cabuche
Producer Alberto Lopez Garrido
DOP Oriol Barcelona
Post-Production Company Metropolitana
Editor Pablo Marchetto
Post Producer Alvaro Monzon
CGI The Cathedral
Animation Studio Mr. Klauss
Music Twenty Below Music
Composers R Gigante, R Irving, A Gigante
Audio Mix Heard City
Mixer Evan Mangiamele, Eric Warzecha
Producer Andi Lewis
Executive Producer Sasha Awn
Music Production Company Jamute
Music Producers James Pedrozo Pinto, Daniel Telles and Thiago Lester
Executive Producer Alejandro Ramos Lepez
Sound Engineers Otavio Bertolo, Fernanda Galetti and Rafael Laurenti
Production Coordinators Juliana Zuppo and Cassia Garcia
Digital Production Studio Unicorns & Unicorns
Technical Director Sun Komen
Head of Development Ralph Kuijpers
Art Director Ceara Adamson
PR Alison Brod Marketing and Communications (ABMC)
Media Horizon Media & Scout
Director, Digital, Horizon Media Brian Zai
Account Executive, Scout Nico Amantia
Social Media Agency MullenLowe U.S.
Chief Creative Officer Mark Wenneker
Executive Creative Director Tim Vaccarino
Executive Creative Director Dave Weist
SVP, Creative Director Enrique Camacho
Associate Creative Director Cody Dummer
Copywriter Vanessa de Beaumont
Senior Social Strategist Jimmy George
Social Content Writer Arielle Mulgrew
Community Manager Katie Nisbet
Community Manager Hannah Beardsley
Director of Print Production Aidan Finnan
Senior Business Affairs Manager Amy Keddy
Assistant Project Manager Morgan Playle
VP, Account Director Kerry McKibbin
Account Director Alison Whisenant
Account Executive Leila Chee

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