Martina Hejdová
COO at McCann Prague
Praha, República Checa
TítuloHortense
Agencia
Campaña A mark on history
Anunciante Al-Namura
Marca Bornier
Fecha de primera difusión/publicación 2017 / 3
Sector Empresarial Mayonesa, ketchup, mostazas
Lema Since 1816
Sinopsis A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of the campaign.

We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. 

Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs until now.
Filosofía Show famous epicurean characters with their clothes stained by our product as a proof of a proud enjoyment heritage.
Medio Cartel
Mercado República Checa
Responsable de la creación
Director del grupo de creación
Associate Group Creative Director
Chief Operating Officer (COO)
DTP
Comprador de arte

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