| Título | United Against Dementia |
| Agencia | McCann London |
| Campaña | United Against Dementia |
| Anunciante | Alzheimer's Society |
| Marca | Alzheimer's Society |
| Fecha de primera difusión/publicación | 2017 / 4 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia. |
| Medio | Televisión |
| Duración | |
| Productora | Knucklehead |
| Montaje | Final Cut |
| Media Company | Channel 4 Television |
| Media Company | ITV |
| Director ejecutivo de creación | Laurence Thomson |
| Director ejecutivo de creación | Rob Doubal |
| Other | Mike Oughton |
| Director artístico | Dan Howarth |
| Business Director | Georgie Rechner |
| Director de cuentas | Mel Caplan |
| Responsable de cuentas de agencia | Jenny Spindler |
| Planning Partner | Karen Crum |
| Realizador | Daniel Barber |
| Director de fotografía | Jaime Feliu-Torres |
| Productor | Ben Mann |
| Executive Director of Integrated Production | Sergio Lopez |
| Productor ejecutivo | Sophie Chapman-Andrews |
| Productor | Lois Newcombe |
| Business Affairs Executive Producer | Nicholas Mugridge |
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