British Lung Foundation - "The (un)Clean Air Act"

McCann London

McCann London London, Reino Unido

Premios

9260

This ad is part of the ACT Responsible Collection

Marca: British Lung Foundation
País: Reino Unido

Anunciante: British Lung Foundation

Título	The (un)Clean Air Act
Agencia	McCann London
Campaña	The (un)Clean Air Act
Anunciante	British Lung Foundation
Marca	British Lung Foundation
Fecha de primera difusión/publicación	2018
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations. We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
Medio	Cartel
Responsable de la creación	Rob Doubal
Responsable de la creación	Laurence Thomson
Director ejecutivo de creación	Jamie Mietz
Director ejecutivo de creación	Sanjiv Mistry
Director artístico	William Cottam
Responsable de conceptos / redactor	James Crosby
Account Manager	Rohin Lalli
Director of Communications	Katya Escala
Head of New Business	Elizabeth Bernstein
Director de proyectos	Paul Gillespie
Head of Art	Dan Howarth
Deputy Head of Art	Lisa Carrana
Designer	Matthew Thomas
Designer	Jonathan Harper
Designer	Nazima Motegheria
Chief Production Officer EMEA	Sergio Lopez
Lead Executive Producer	Sophie Chapman-Andrews
Productor ejecutivo	Duncan Groves
Head of Studio	Ellis Faint
Print Producer	Liam White
Studio Imaging Director	john martin