Benjamin Le Breton
Creative Director at BETC
Paris, Francia
Campaña Aimen
Anunciante Canal+
Marca Canal+
PostedMay 2017
Producto The Young Pope
Sector Empresarial Programas y cadenas de televisión y radio
Sinopsis If you’re familiar with the colloquialism “What would Jesus do?” Canal+ may finally have an answer for you. For the launch of The Young Pope series in France, the TV channel took to social media, armed with artificial intelligence and The Bible. AiMEN, powered by IBM Watson, responded to users’ twitter and Facebook posts with witty biblical quotes. Talking smack? Read a bit of John 15:12. Being too proud? Samuel 2:3 will put you back in your place.
Medio Case Study
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Productor digital
Planificador estratégico
Productor de la agencia
Executive Creative Director Digital

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