Benjamin Le Breton
Creative Director at BETC
Paris, Francia
TítuloRefurbished Tweets
Campaña Refurbished Tweets
Anunciante Backmarket
Marca Backmarket
Fecha de primera difusión/publicación
Sector Empresarial Compras en línea y comercio electrónico
Sinopsis Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago. So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free.
Medio Case Study
Director de publicidad
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor

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