|Título||The Abusive Teller Machine|
|Agencia||Rothco, part of Accenture Interactive|
|Campaña||The Abusive Teller Machine|
|Anunciante||Allied Irish Bank|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Seguridad pública, salud e higiene|
|Sinopsis||“Why do you need more money?” “Are you hiding money from me?” “If you’re lying, I’ll find out.” These were just some of the questions and threats that turned a simple, everyday experience into something insidious and eye-opening.|
|Filosofía||To demonstrate this and increase understanding and empathy for financial abuse victims, ROTHCO created the ‘Abusive Teller Machine’ - an AIB ATM that took on the controlling behaviour of a financially abusive partner when people attempted to withdraw money from their account.|
|Productor de la agencia||Aisling O’Dwyer|
|Director ejecutivo de creación||Alan Kelly|
|Director creativo||Stephen Rogers|
|Director artístico||Matt Evans|
|Responsable de conceptos / redactor||James Pash|
|Business Director||Jimi McGrath|
|Director de cuentas||Emily Lyons|
|Responsable de cuentas de agencia||Amy Harrington|
|Data Strategist||Jennifer Langan|
|Director de proyectos||Irene Sharkey|
|Director técnico||Daire Lennon|
|Post-production Supervisor||Jen Connolly Raygun|
|Jefe de decorados||Joe Fallover|
Kathrin was born in Munich, Germany, and took her professional jo...
I was born in Israel and when I was 13 we went to Argentina, wher...
Jake is a Creative Director with over 15 years of comprehensive e...
I’ve spent the last 11 years collaborating with world-class, pass...
Fabrice Delacourt and Olivier Desmettre began their careers at Lo...
Andreia Ribeiro is a Portuguese Creative Supervisor at FUEL Lisbo...
Deeply passionate about Advertising, Blackjack and Single Malts,...
Advertising creative genetically predisposed to writing. The O in...