CEO & founder of INOVNATION
at
Shareholder & Member of the Board of BAC-Briggs Automotive Company
São Paulo SP, Brasil
| Título | 2nd Copa Credicard Technoball Event |
| Título (Lengua original) | 2ª Copa Credicard Technoball |
| Agencia | Momentum Worldwide |
| Campaña | 2nd Copa Credicard Technoball Event |
| Anunciante | Credicard |
| Marca | Credicard |
| Posted | Diciembre 2005 |
| Producto | Credit card |
| Sector Empresarial | Tarjetas de crédito |
| Sinopsis | Inter-school football / soccer competition and mega event with live music and bull fights. In 2004 and 2005, the open air games took place in São Paulo on Saturday nights, during the months of April and May. |
| Problema | The championship involved over 32 insitutions of higher education in the Great São Paulo, all new markets for Creditcard. In exchange for participation, the schools opened their doors to Credicard for promotion and possible acquistion for its university card. |
| Problema (Lengua original) | O campeonato envolveu 32 instituições de ensino superior da Grande São Paulo, que, em troca pela participação, abriram sua portas para a Credicard divulgar e comercializar seu cartão universitário. |
| Resultado | More than 6,000 college students attended the four nights of the event; word of mouth reached approximately 900M pupils. Through the competition, Creditcard conquered 44% of the previously worked market and greatly expanded its share in the new schools. |
| Resultado (Lengua original) | As quatro noites do evento reuniram mais de 6.000 universitários e a divulgação atingiu aproximadamente 900M alunos, permitindo à Credicard conquistar 44% do mercado não trabalhado anteriormente e fortalecer o relacionamento com universidades já trabalhadas. |
| Medio | Promoción y eventos |
| Director artístico | Alexandre Gama |
| Responsable de conceptos / redactor | Dov Zylberman |
| Director de cuentas | Márcia Gonçalves |
| Ejecutivo de cuentas | Enrrico Benetti |
| Productor de la agencia | Miucha Benetti |
| Productor de la agencia | Enrrico Benetti |
| Productor de la agencia | Adilson Arruda |
| Director creativo | Kiko Ponce |
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