I‘m the Managing Director Strategy at Publicis Pixelpark. With digital at the core, my role is to orchestrate and drive interdependent channels and strategies. I lead my teams to ever innovative and value enhancing solutions in communication and eBusiness. Combining strategy and client servicing for years, the intersection between business needs, digital transformation and customer-centric strategies is my thing. I worked for both market leaders and hidden champions in finding the best solutions. My idea of modern strategy in the communications business lies in combining channel-, UX-, data-, digital- and ‚traditional‘ brand-strategy teams together to push to the next level.