Sandy Hook Promise - "Back To School"

BBDO New York

BBDO New York New York, Estados Unidos

Premios

31243

This ad is part of the ACT Responsible Collection

Marca: Sandy Hook Promise
País: Estados Unidos

Anunciante: Sandy Hook Promise

Título	Back To School
Agencia	BBDO New York
Campaña	Back To School
Anunciante	Sandy Hook Promise
Marca	Sandy Hook Promise
Fecha de primera difusión/publicación	2019 / 9
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	This clip first appears to be a typical back-to-school ad, but quickly turns dark when students have to use everyday items to protect themselves during a school shooting. A sock becomes a tourniquet. A pencil becomes a weapon. A girl uses her new phone to text her mom a last message. Sandy Hook Promise reminds viewers that 113 people were killed or injured in school shootings in the US in 2018. The commercial ends by saying that the only real back-to-school essential is learning the signs of a shooter, and stopping shootings before they happen.
Medio	Televisión
Duración	67 seconds
Worldwide Chief Creative Officer	David Lubars
Responsable de la creación	Greg Hahn
Director creativo	Peter Alsante
Director creativo	Bianca Guimaraes
Director creativo adjunto	Jim Connolly
Director creativo adjunto	Gary Toit
Responsable de conceptos / redactor	Jim Connolly
Responsable de conceptos / redactor	Gary Toit
Director creativo adjunto	Lance Vining
Director artístico	Lance Vining
Director of Integrated Production	David Rolfe
Group Executive Producer	Alex Gianni
Music Producer	Julia Millison
Strategist	Michael Schonfeld
Productora	Smuggler
Realizador	Henry-Alex Rubin
Productor ejecutivo	Drew Santarsiero
Montaje	NO6
Montador	Jason MacDonald
Mix	Heard City
Associate Producer	Molly Ross
Account Management	Lindsey Cash
Account Management	Elizabeth Jacobs
Account Management	Melissa Blache
Planning Director	Ben Bass
Director of Data Solutions	Chris Daniele
Founder	Patrick Milling-Smith
Founder	Brian Carmody
Productor delegado	Leah Allina
Director de fotografía	Autumn Durald Arkapaw
Editorial Company / Visual FX / Design Company	No 6
Managing Director	Corina Dennison
Assistant Editor	Renn Cheale
Telecine	Company 3
Telecine	Tim Masick
Productor	Alexandra Lubrano
VFX/Conform	Ed Skupeen
Flame Artist	Mark Reyes
Productor	Laura Molinaro
GFX Artist	David Gerber
Music Prod Company	JSM / New York
CEO/ CCO/ Composer	Joel Simon
Compositor de música	Jason Krebs
Music Producer	Norm Felker
Music Producer	Andrew Manning
Sound Designer	Nathan Kil
Ingeniero de sonido	Jeremy Siegel
Audio Engineer / Sound Designer	Keith Reynaud
Audio Engineer / Sound Designer	Evan Mangiamele
Sound Engineer	Elizabeth Mcclanahan
Managing Partner	Gloria Pitagorsky
Assistant Audio Engineer	Tom Morris
Assistant Audio Engineer	Seth Brogdon
Assistant Audio Engineer	Evan Anderson
Assistant Audio Engineer	Ronnie Stapleton
Media Agency	phd New York
Business Leader	Bob Estrada
Associate Strategy Director	Nichole Verost
Digital Performance Director	Gretchen Smith
Strategy Supervisor	Alison Horowitz
Associate Director Social Media	Caren Axelrod
President Video Investment	Harry Keeshan
Managing Director Integrated Investment	Seth Glosman
Director Video Investment	Paul Salman
Associate Director Published Media	Amy Turner
Supervisor Published Media	Amanda Knoll
Director Local Investment	Grace Collins
Group Director Local Investment	Jeanne Boland
PR Agency	Dini Von Mueffling Communications
Publicist	Stephanie Morris
Director de cuentas	Janine Brady