Matthew Lawson
Executive Creative Director at McCann Melbourne
Melbourne, Australia
TítuloLASER OR L’ORÉAL
Agencia
Campaña LASER OR L’ORÉAL
Anunciante L'Oréal
Marca Revitalift Laser X3
Fecha de primera difusión/publicación
Sector Empresarial Productos de belleza y perfumes
Filosofía Australians spend more per capita on cosmetic surgery than any country in the world. We set out to prove that there is an alternative to painful, invasive cosmetic procedures – L'Oréal Paris Revitalift Laser X3. A side by side comparison, on the same woman’s face, to test the effectiveness of a laser skin procedure, versus L’Oréal’s new Revitalift range. Over a four week period, Australia watched as one brave woman had laser skin re-surfacing on one side of her face while using the Revitalift X3 product range on the other. After four weeks, the campaign showed the undeniable truth – Revitalift was cheaper, non-painful and as effective. Results -33% increase in market share -Highest ever sales of Revitalift
Medio Televisión
Duración
Managing Director
National Chief Creative Officer
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Director artístico
Brand Manager
Director de cuentas
Responsable de cuentas de agencia
Ejecutivo de cuentas
Planificador estratégico
Marketing Communication Director
Marketing Communication Manager
Productor de la agencia
Film Production Company
Realizador
Cinematographer
Gaffer
Sound Recordist
Post-production Company
Montador
Post Producer
Sound Production Company
Sound Designer
Sound Studio Producer
Fotógrafo
Retocador
Diseñador

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