Giordano has more than fifteen years experience positioning, building, and supporting brands, with particular expertise in cross-channel, integrated strategy and planning. Giordano is a partner at Code and Theory, co-leading the Brand Design Group and serving as director of client services for all accounts, including Burger King, Maybelline New York and essie. Prior to joining Code and Theory, she spearheaded results-driven branding campaigns, product launches, and major promotions for brands like IKEA, Maker’s Mark, Virgin America, Doritos, and Lay’s. Giordano brings an extensive and varied integrated lifestyle marketing background to Code and Theory. As earned media becomes crucial to marketing efforts in the digital age, she provides the knowledge and expertise for helping brands more effectively embed themselves in culture. Giordano has distinguished herself as a strategic and creative thinker and a collaborator at heart, who thrives on working across marketing disciplines, practice groups, teams and geographies. Her experience with global clients has provided her a strong knowledge of the global landscape and a unique capability in leading creative programs that have relevance in multiple regions.