Karina Pike

On secondment to the Coca-Cola South Pacific Social Centre.

My day-to-day tasks included blending qualitative insights with proprietary Nielsen tools (such as BuzzMetrics, a social media monitoring tool similar to Radian6) and my own knowledge to provide consumer insights to my clients.

I am very passionate about providing actionable recommendations that can help clients not only benefit from a marketing perspective, but from all sectors of their business. I run projects end-to-end and most enjoy presenting the final report to my clients. I have worked with and developed relationships with a wide range of clients, both local and global, ranging from agencies to retailers and FMCG companies. I enjoyed helping these clients to garner a greater understanding of their consumer, and find whitespace opportunities for their brand and trends within their respective categories.

I was contracted to work 10 hours per week implementing social strategy for the Master of Marketing degree at Sydney University.

I was responsible for running a social media campaign (Facebook, Twitter and LinkedIn) with the objective of recruiting to the degree. I was also responsible for managing the community for incoming and current students.

I was contracted to work 3 days a week helping to run the Master of Management's new marketing campaign ("One Giant Leap"​) from a social media perspective.

My responsibilities included running the online social media campaign (Facebook, Twitter, LinkedIn, YouTube and Flickr) and helping to organise the campaign's events.

I was elected as Secretary to the Executive Board of the Master of Management/CEMS Club at the University of Sydney from September 2009 until my completion of my degree in August 2010. The Club was formed to organise networking events, liaise with the program's corporate partners and generally represent all Master of Management students. I felt that it was a great honour and used my position to promote several initiatives.

As a part of the Master of Management program, I completed a consultancy business project for the final assessment of the degree. I worked in a multicultural team of four over eight weeks for Futurestep, a leading global provider of strategic talent acquisition solutions.

 Analysing Futurestep’s main competitors and their pricing models
 Applying a value-based pricing